About
danieljrobles.com is the personal site of Daniel Robles, a developer and marketing technology leader based in the San Francisco Bay Area. I publish original articles, career case studies, and small interactive tools for practitioners who build and operate modern marketing stacks.
What you will find here
- MarTech writing — long-form articles on composable architecture, email deliverability, reverse ETL, and AI in marketing operations.
- Career portfolio — detailed write-ups of enterprise projects in CDP, lifecycle marketing, QA automation, and AI decisioning.
- Interactive tools — calculators and reference pages (math, history, chemistry) built as learning aids.
- Personal projects — gardening logs, vendor research, and other side interests documented in plain language.
Background
I have led marketing technology teams at scale — most recently as Associate Director of Marketing Technology at Hims & Hers Health, where I architected warehouse-native lifecycle systems, AI decisioning (SABER), and automation that supported tens of millions of customers. Before that I held senior MarTech roles at Shutterfly, Zazzle, and Albertsons.
Everything on this site is written or built by me unless clearly attributed. Articles reflect my own analysis and experience; they are not syndicated from third parties.
Contact & policies
Questions, collaboration, or speaking inquiries: use the contact form. For data collection and advertising disclosures, see the privacy policy.