MarTech articles & perspectives
Composable marketing technology, explained by someone who ships it.
Long-form articles on stack architecture, data activation, email deliverability, and lifecycle automation — drawn from two decades building enterprise MarTech programs, not vendor slide decks.
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Author and portfolio
About the author
Daniel Robles
Developer & marketing technology leader · San Francisco Bay Area
I build enterprise MarTech systems and publish articles on CDPs, lifecycle programs, data pipelines, and the tooling that keeps campaigns accurate across channels.
Career portfolio
Detailed case studies for practitioners who want implementation context behind the articles — not a résumé bullet list.
- SABER — warehouse-native AI decisioning
- Shutterfly CDP — Amperity & ActionIQ rollout
- Probe Droid — cross-channel campaign QA