The Perfect MarTech Stack
How to architect a composable marketing technology stack that avoids vendor lock-in, supports real-time activation, and scales with your business — with practical guidance on CDP, ESP, and reverse-ETL choices.
About
I'm a developer and marketing technology leader based in the San Francisco Bay Area. I write about composable MarTech architecture, lifecycle automation, and AI-assisted engineering — and I document real enterprise projects from two decades in the field.
This site is my publishing home: original long-form articles (not scraped or syndicated), detailed career case studies, and small tools I build for learning and experimentation.
Start with the About page for site scope, or jump into The Perfect MarTech Stack for representative writing.
Skills & Technologies
JavaScriptPythonReactNode.jsTypeScriptAI IntegrationAWSMarTechEmail MarketingData PipelinesCDP
Featured writing
Migrating from Suite to Composable Stack
A phased playbook for moving off monolithic marketing clouds without breaking lifecycle programs — covering data contracts, parallel runs, and stakeholder alignment.
Explaining Spam Traps
What spam traps are, how they hurt deliverability, and the list-hygiene practices email operators should adopt before reputation damage shows up in Gmail Postmaster Tools.
From the career portfolio
Detailed case studies document how enterprise MarTech and lifecycle programs are designed, shipped, and measured — written for practitioners, not recruiters skimming bullet points.
- SABER — warehouse-native AI decisioning for lifecycle marketing
- Shutterfly CDP — Amperity and ActionIQ customer data platform rollout
- Probe Droid — campaign QA automation across paid, email, SMS, and app channels
AI Impact Reports Portfolio
Portfolio management system with GitHub stats and strategic alignment tracking.
HTML/CSS JavaScriptModern Web Applications
Scalable, performant web applications using modern frameworks.
React Node.js