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Where I’ve Worked

June 2023 - Current
Hims Inc.
Associate Director, CRM Solution Architect
June 2021 - May 2023
Nextbite
Director of Marketing Technology
June 2020 - June 2021
Albertsons
Engineering Manager
March 2011 - June 2020
Shutterfly
Director of Marketing Engineering
September 2008 - March 2011
Zazzle
Email Marketing Manager
August 2006 - May 2018
San Jose State
Mathematics

About Me

As a results-focused and data-driven visionary leader, I take ownership of the entire technology lifecycle, from creating the roadmap and budget to implementing, evaluating, and maintaining the technology needed to support marketing. I have the ability to build out a data ecosystem that can help others read results. I have successfully led and mentored teams of various sizes, comprising full-time employees and contractors, with responsibilities ranging from software development and data engineering to system administration, marketing operations, and DevOps. My experience spans across well-known brands, as well as startups that I have helped grow from the ground up. With excellent conversational skills and a knack for stakeholder collaboration, I have been able to interpret requirements and share a vision that leads teams, services, and products to success.

Nextbite
Albertsons
Shutterfly
Zazzle
San Jose State
June 2021 - May 2023
Nextbite
Denver, CO (Remote)

Description

As the Director of Marketing Technology at Nextbite, I bridge the gap between the data, product, and marketing teams by managing the technology infrastructure that enables Nextbite’s marketing campaigns. I provide guidance and leadership to a team overseeing Nextbite’s customer relationship management data and tools infrastructure.

Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia.

Skills

Braze
Campaign Management, Customer Journeys, and Marketing Automation
Hightouch
Reverse ETL, Data Management, SQL, Airflow, cron Jobs, Personalization
Snowflake
SQL, Customer Audiences, Data Analytics, QA, Seed Lists, ETL

Responsibilities

• Collaborated with cross-functional teams to document business requirements and expected outcomes and map them to appropriate marketing technology investments
• Worked closely with vendors to manage solution approval and implement the necessary investments and tools to scale marketing initiatives
• Worked closely with vendors to manage solution approval and implement the necessary investments and tools to scale marketing initiatives
• Served as a super-user and product evangelist for a variety of digital tools
• Acted as a technology liaison to champion change management, including implementation of new marketing technology rollouts
• Oversaw training of marketing software and experience deploying self-service capabilities
• Prioritized tracking and measuring marketing performance to derive intelligence and actionable insights for marketing teams
• Cultivated the career development of team members, including ad and email campaign specialists.