Strategic insights on marketing technology architecture, email deliverability, and building composable marketing technology stacks that avoid vendor lock-in and enable operational flexibility.
These articles explore the principles, practices, and strategies for architecting marketing technology infrastructure that scales with your business and adapts to changing market conditions.
Vendors
MarTech Vendors
Searchable, sortable list of marketing technology vendors. Columns: name, category, website, headquarters, founded, employees, description, tags, last updated. Links to vendor detail.
Conferences
MarTech Conferences
Industry and vendor conferences in one place: The MarTech Conference, Adobe Summit, Salesforce Connections, INBOUND, Braze Forge. Filter by type, sort by date, with links to official sites.
MarTech
The Perfect MarTech Stack
Exploring the concept of a composable, headless marketing technology stack that avoids vendor lock-in through abstraction. Learn how to build a modular architecture that gives you the freedom to choose best-of-breed solutions and scale operations independently.
MarTech
Migrating From a Marketing Suite to a Composable Stack
How to migrate an organization out of an all-in-one marketing suite into a composable stack. Build the abstraction layer first, phase the work, and de-risk with parallel runs—with the right team and governance.
MarTech
Why Reverse ETL Is Quietly Replacing Traditional Marketing Data Pipelines
Reverse ETL moves data from the warehouse to activation tools—replacing DAGs and custom pipelines so ops and lifecycle can own data flow and spend more time on design and optimization.
MarTech
The Perfect MarTech Team
Guidance on assembling and structuring a marketing technology team capable of managing complex, modular infrastructure. Learn about the multidisciplinary skills and strategic thinking required to build and maintain a cohesive technology ecosystem.
Email Marketing
Understanding Spam Traps
Learn what spam traps are, why legitimate companies hit them, and how to prevent spam trap hits to protect your email deliverability and sender reputation. Includes strategies for list hygiene, validation, and remediation.