Strategic insights on marketing technology architecture, email deliverability, and building composable marketing technology stacks that avoid vendor lock-in and enable operational flexibility.
These articles explore the principles, practices, and strategies for architecting marketing technology infrastructure that scales with your business and adapts to changing market conditions.
MarTech
The Perfect MarTech Stack
Exploring the concept of a composable, headless marketing technology stack that avoids vendor lock-in through abstraction. Learn how to build a modular architecture that gives you the freedom to choose best-of-breed solutions and scale operations independently.
MarTech
The Perfect MarTech Team
Guidance on assembling and structuring a marketing technology team capable of managing complex, modular infrastructure. Learn about the multidisciplinary skills and strategic thinking required to build and maintain a cohesive technology ecosystem.
Email Marketing
Understanding Spam Traps
Learn what spam traps are, why legitimate companies hit them, and how to prevent spam trap hits to protect your email deliverability and sender reputation. Includes strategies for list hygiene, validation, and remediation.